Amazon India Plans to Shut Down Two-Hour Grocery Delivery App Prime Now, Will Fold Service into Main App


Amazon India’s 4 yr previous grocery supply app Prime Now — which launched as Amazon Now in 2016 — is all set to shut down, because it failed to develop in the best way that Amazon had hoped. Moving ahead, folks can be in a position to order groceries, and different objects like electronics with a two hour supply, from the primary Amazon app as an alternative. Prime Now recorded over 10 hundreds of thousands downloads on Google Play. Although Apple does not launch the variety of downloads on the App Store, the Prime Now app has obtained solely 327 scores, suggesting far fewer downloads on iOS.

Prime Now can be changed by Amazon Fresh, as part of the primary Amazon app. Originally launched in August final yr in India, Amazon Fresh was initially serving solely choose pin codes in Bengaluru. However, the corporate has now expanded it to six cities.

amazon prime now screenshot gadgets 360 Amazon Prime Now

Amazon’s Prime Now app briefly confirmed the brand new transfer via a banner


Gadgets 360 discovered a banner within the Prime Now app — pictured above and since eliminated — exhibiting that its options can be shifted to the primary Amazon app. We reached out to Amazon to affirm this improvement, however the firm declined to remark. However, an worker who is not formally authorised to communicate on the matter confirmed that this change was initially deliberate to be introduced round this time of the yr, however has been delayed due to the coronavirus-related lockdown in India.

In addition to the newest change for Prime Now, Amazon additionally lately up to date its India app. The firm has additionally began warning customers that the help for the worldwide app is being discontinued, and that they need to as an alternative change to the brand new Amazon India Shopping app, which incorporates options like UPI, and cash transfers. According to Amazon, procuring historical past, transactions, cost devices, and addresses, will all be mechanically migrated to the brand new app.

Online grocery has been a seamless problem that each one the large e-commerce corporations have labored on however not been very profitable. Similar to Amazon, Flipkart introduced SuperMart to promote groceries again in August 2018. The on-line retailer received expanded to cities corresponding to Bengaluru, Chennai, Hyderabad, Mumbai, and New Delhi, however it’s but to change into a family title even for the shoppers who actively use on-line platforms to order their every day necessities.

The ongoing lockdown that restricted hundreds of thousands of Indians to buy grocery objects from their close by retailer supplied alternatives corporations corresponding to BigBasket and Grofers to develop their supply companies. It additionally attracted startups from Paytm to Perpule to NoBroker to enterprise into the market of on-line grocery deliveries. However, the nationwide lockdown has been an acid take a look at for Amazon and Flipkart that had been claiming to fulfil the grocery calls for within the nation via their platforms. Both are struggling hard to process deliveries and orders of tons of and 1000’s of their clients.

Aside from on-line deliveries, the e-commerce majors have additionally made inroads into the brick and mortar enterprise so as to attempt to safe a foothold in groceries and family necessities. In September 2018, Amazon purchased the More chain of grocery stores from Aditya Birla Retail, after reportedly participating in talks with different brick and mortar every day wants suppliers together with Big Bazaar proprietor Future Group. The latter, nevertheless, additionally explored methods to enter the e-commerce market in India. Nevertheless, the Indian conglomerate tied up with Amazon India in January to provide its Future Retail shops and shopper manufacturers via the website and promote items through Prime Now.

Last yr, it was reported that Amazon’s Prime Now providing was going through hassle, and was liable to shutting down — and though Amazon rapidly denied the report, it looks like this wasn’t too far off the mark. According to the report, the corporate was going through points with its attain, but additionally discovering applicable distributors and suppliers. The report said that Prime Now wasn’t getting the traction wanted, at a time when opponents like Swiggy Stores, Dunzo, and BigBasket had been all rising quick.

Looking on the picture on Prime Now, it is clear that Amazon is now able to fold the service into the primary Amazon app, and provide options corresponding to two-hour supply, as part of Amazon Fresh.

Amazon Fresh provided grocery objects corresponding to fruit and veggies, dairy, meat, ice lotions, and dry groceries together with staples in addition to packaged meals, straight via the Amazon app. The firm lately expanded the attain of Amazon Fresh service to a complete of six cities throughout India, specifically Bengaluru, Delhi, Gurugram, Hyderabad, Mumbai, and Noida.

The transition from Prime Now would assist Amazon ship a unified buy expertise via its standalone app. It may also enable Amazon to provide this function to customers who have not subscribed to Amazon Prime, not like the Prime Now app, which in spite of everything has the subscription proper in its title. The Prime Now app was launched as a rebrand of Amazon Now within the nation. It was initially designed to fulfil grocery wants, although it received an update within the later a part of 2018 with the choice to let clients buy Amazon Echo and Kindle gadgets. The app additionally added smartphones and accessories to its portfolio, and is presently reside in Bengaluru, Delhi-NCR, Hyderabad, and Mumbai.

Amazon presently presents two-hour deliveries via Prime Now, however in accordance to the Amazon worker that spoke to Gadgets 360, this function can be moved to the common Amazon app for sure objects — primarily those that can be accessible via Amazon Fresh. This will come into impact after the corporate pronounces the replace formally, which is predicted to occur quickly after the COVID-19 lockdown comes to an finish.


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